Why We Love WordPress For Blogging and Website Building

When looking for information on a new topic, where do you go first? Most people would answer “the Internet.” Now that we find ourselves in this wonderful information age, it’s remarkably easy to find everything from advice on buying a dog to finding a lawyer or looking up the time of the church picnic.

What does this mean for the small business owner? It means that a web presence is absolutely vital in growing your business. Word-of-mouth and referrals are the best way to spread news about your company, but even your existing customers may want to find out more about your hours or fees or services. And who’s going to turn down the business from a customer who chooses your business because of information found on the web?

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Best WordPress Themes – 7 Ways to Find One You Like

Every day there are thousands of searches for the best WordPress ‘themes.’ Themes are templates that change the look and structure of a blog. The look of a blog is important to human visitors, and the structure is important to the software ’spiders’ that search engines use to figure out what a site is about in order to index (record) it so people can find it.

Are some themes a lot better than others? Yes, absolutely. The designers of the best themes understand how the human brain processes visual material AND how search engine spiders view information. They are also easier to customize and less likely to have problems when you install any of the famous free ‘plugins’ that can be used to optimize a blog.

Before I list 7 ways to find great themes, here are 3 things to keep in mind:

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9 Elements to Effective Blogging

If you are somewhat familiar with the concept of blogging, then you know the general functional elements that go into a blog. It starts with a domain name, then a hosting company, then we need blogging software, and then we need content and traffic.

Pretty straight forward, right? However, there are less tangible elements that every successful blogger should consider, before setting up a blog:

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Google’s Matt Cutts | How to Get Better Visibility on Google

Hear what Google’s Matt Cutts has to say about using WordPress and blogging to get better search engine rankings.

Hint: All of the Title, Description and other meta tags that he talks about are built-in and easy to optimize in WordPress.

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