Honestly, Why Didn’t Someone Think of This Before?
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If you’re an online business newbie who’s dead set on doing your own web site design and SEO (Search Engine Optimization) or if you just want to check up on your webmaster to make sure he/she is doing it right, then here’s a great site for you. Honestly, I can’t believe someone didn’t think of this earlier. It doesn’t surprise me however that it did come from one of Court Tuttle’s blogs.
One of the biggest questions newbies have and one of the most important, on-page, factors that can most dramatically affect your search engine rankings is keyword placement. If you’re confused on where you should include your keywords and why then here’s a site that’s going to answer those questions for you. It’s called http://placeyourkeywordhere.com/
All you have to do is go to the site and look for the phrase “Place Your Keyword Here”. Then guess what you do? That’s right. You go back to your own web site or blog and make sure that you have your main keyword in the same places. Wow! It’s like paint by numbers only with keywords.
Enjoy, Barry O.
Why Do Your Web Site Visitors Think You Suck?
January 13, 2009 by 1Cat.biz · 2 Comments
This past weekend I had the pleasure of watching one of the most interesting and informative videos on web analytics I’ve ever seen. Yes, that’s right I used pleasure and web analytics in the same sentence. 
For many, myself included, understanding web analytics can sometimes be a daunting task. I mean honestly, what do all those numbers really mean?!? Most importantly, how can you use that data to better understand your visitors behavior and make the necessary adjustments to improve your online business’ bottom line?
The presenter in the video is web analytics expert, Avinash Kaushik. Two things I immediately like about this guy are:
1. He’s not a “guru”. He’s a “geek”. (I mean that as a compliment.)
2. He’s a “geek” that understands business and marketing. (He can take all of those numbers and use them to make money.)
Do You Digg? Well Dig This!
January 3, 2009 by 1Cat.biz · Leave a Comment
If you’re into social marketing and Web 2.0 then you’ve probably heard of a little social news site called “Digg”. If you own a web site or blog and you’re not into social marketing then, you should be. It’s one of the best ways to draw attention to your site, build back links and gain loyal followers.
One of the problems with Digg though is that it’s so big and so popular that unless you’re a top tier blogger it’s very difficult to get on the front page and get any real attention. Plus, Digg is just one site. To be successful at social marketing you really need to diversify your Web 2.0 portfolio and participate on as many sites as you can that are relevant to your niche.
Well, over the holidays I got a little bored / curious / adventurous and decided to create my own Digg style social news site for controversial topics only.
It’s called AllThingsControversial.com
What Can You do on ATC?
Inspect What You Expect – Tracking Your Online Business Results
December 3, 2008 by 1Cat.biz · Leave a Comment
A wise man used to tell me over and over again. “Barry, you inspect what you expect.” While I must admit I did get tired of hearing it at times it has served me well in many areas of my life and marketing businesses online is no exception.
So what exactly does that pithy and sometimes annoying little saying mean? It means that when working on a project, that you have goals and expectations for, you need to constantly monitor its progress. Otherwise, you’ll never really know if and why what you’re doing is working or not working. Tracking results also makes it easier to ascertain what needs to be adjusted, corrected or changed entirely so that your expectations can be met.
Save the Stuffing for the Turkey Not Your Keywords
As I’m writing this post I am just wrapping up a very relaxing Thanksgiving weekend with my family and friends. Happy Thanksgiving to all of you here in the states.
I’m sure most of you, like me, enjoyed way too much food this weekend. One of my favorites is my mother-in-law’s stuffing. It’s the best ever! She always makes an extra pan of it just so we all have plenty of left-overs to take home. As a matter of fact, as soon as I finish writing this post I’m headed straight to the fridge. 
Stuffing is great when it comes to enjoying a big holiday dinner. But what about keyword stuffing when it comes to optimizing your web site or blog? Is that a good idea?
No it’s not!
What is Keyword Stuffing?
You Want the Traffic? You Can’t Handle the Traffic!
November 14, 2008 by 1Cat.biz · 6 Comments
One of my favorite movie scenes of all time is the exchange between Tom Cruise and Jack Nicholson in a Few Good Men.
I’m sure you’ve seen it. Tom Cruise keeps insisting that Jack tell him the truth until Jack is finally provoked into screaming the now famous line. “You want the truth? You can’t handle the truth!”
Most web site owners and people doing business online believe that the truth is they need more traffic in order to be successful. While that is definitely part of the truth there is a flip side to that coin that most online business owners don’t do too well with. That is converting traffic to leads and/or sales.
How Do I Drive Traffic to a Brand New Website?
September 25, 2008 by 1Cat.biz · Leave a Comment
Every single day, more and more people upload brand new websites to the Internet. I don’t have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!)
The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one of the most common questions I am asked and the subject of this newsletter:
‘How can you generate traffic to a brand new website?’
Of course, there are a number of different answers to this question and what I would do myself is probably very different to what a completely new Internet entrepreneur would do. The reason I say this is that the first thing I do when launching a new site is make use of my existing website traffic by advertising the new site on my other established sites. In addition, I have the luxury of a large mailing list which I can use to drive traffic to the new site.
I appreciate that anyone starting out in online business won’t have these options open to them (and in fairness, neither did I when I first started), so let’s look at things from the beginning. Day one of your first website…..
It is a fact that the quickest and probably most effective way of bringing targeted traffic to your website is by paying for it. Now before you rush off and sink $50 into one of those ’50,000 hits for $50′ schemes, DON’T, this isn’t what I mean. Those schemes are largely a complete waste of money. Even if you get the traffic that you are promised (as opposed to some software script visiting your site and pretending to be a visitor), it will not be targeted and therefore there is a very low chance that the traffic will generate sales. When I talk about buying traffic, I mean by using the pay- per-click services offered by most of the big search engines.
You probably already know the sort of thing I mean – for example, Google Adwords. Pretty much any search on Google will display a list of adverts down the right-hand side of the page and these are all paid adverts. Every time you click on one of them, the advertiser pays Google a fixed amount which could be anything from 5 cents upwards (depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which keywords your advert is shown for and this allows you to target your advertising perfectly. Other big names in the pay-per-click market include Overture, Espotting and Findwhat.
Now, before you all start emailing me and saying that you already knew about PPC let me just say that I am well aware that people know about it. The problem (as I see it), is that people aren’t using this type of service because of the fact that they don’t want to spend any money on advertising. That’s all well and good but the fact is that the Internet is getting more and more competitive each day and the chances of you building a successful website business from scratch without investing any money are tiny to say the least.
If you want to attract a decent level of traffic to a brand new website in a short period of time, it is almost a necessity that you use pay-per-click on one of the main search engines. If you don’t, then the growth of your traffic levels will be painfully slow and inconsistent at best.
When I launched my very first websites I invested heavily in pay-per-click advertising. At one point, I was spending over $6000 a month on Google Adwords alone!!! Seriously I really was spending that much money. It was a constant battle to tweak the website sales copy and continue to test the advertisement text just to make sure that my sales were covering the advertising payments each month. At the time I was probably just about breaking even but buying traffic in this quantity meant that I was able to fine-tune my sales pages and start to build up a list of mailing list subscribers.
Once you have got to the stage where you know your sales pages are converting visitors into buyers, then you can start to gear up with other methods of getting traffic to your site – writing articles, linking strategies, viral methods (eBooks etc), using your eBay ‘About Me’ page, using your link as a signature when you post on forums etc. All of these methods will win you traffic (and in most cases it will be completely free) but it will take time for the traffic to build to a worthwhile level. If you rely solely on free traffic, you really will be building your business one hit at a time.
Of course, once the free methods of gaining traffic start to pay off, you can begin to wind down your paid methods, though you may not want to – after all, if you are earning more in sales than you are paying for your pay-per-click traffic, why stop it?
As your portfolio of websites grows, you will also be able to share the traffic around a bit by linking to your own sites and of course, if you are capturing your visitors email addresses, you will be building a mailing list of people interested in the products you are offering.
Like I say, I appreciate that the above may not be the ground-breaking secret that you were hoping for but as with so many things online, there really is no secret. Achieving success is simply about taking action and whilst you can succeed online by spending very little money, the chances are that you will succeed a lot quicker by making a bit of an investment. You don’t have to be spending thousands of dollars a month as I was but any new business owner should be prepared to invest a few hundred dollars a month in order to get things off the ground….
www.greatpromotionsite.com
Article Source: Articles Directory – ArticleGOLD
