When looking for information on a new topic, where do you go first? Most people would answer “the Internet.” Now that we find ourselves in this wonderful information age, it’s remarkably easy to find everything from advice on buying a dog to finding a lawyer or looking up the time of the church picnic.
What does this mean for the small business owner? It means that a web presence is absolutely vital in growing your business. Word-of-mouth and referrals are the best way to spread news about your company, but even your existing customers may want to find out more about your hours or fees or services. And who’s going to turn down the business from a customer who chooses your business because of information found on the web?
In his presentation he shows you exactly what Google is looking for when ranking web sites and why WordPress is one of the best Search Engine Optimization (SEO) web development tools.
You can view his presentation slide show on his blog – View Presentation
For those of you who are wondering who is Matt Cutts, what is WordCamp and why should I care, here’s a little background …
I just upgraded to WordPress 2.8 this morning. I must say I am very impressed with the new features and thoughtful layout options.
A few of my favorites include:
- The ability to browse and install themes from within your WordPress admin. No more FTP. (Yipee!!)
- User friendly Widget layout. Finally you can see all sidebars and all widgets at the same time. Plus, you have unlimited number of instances per each widget. Meaning? You can install the same widget into two different sidebars.
- With more advanced Screen Options you have greater control of your WP Admin workspace.
Check it out for yourself. Here’s a video that covers some of most significant changes in this new version of WordPress.
by: James DuPont
Okay, so you want to start your own blog. So where exactly do you start? Basically there are two options open to you:
1. You sign up with a free blogging service like WordPress.com.It’s free and it only takes a few minutes to sign up. Once that’s done you can blog away. The only problem with this is that you can’t have your own domain name – you can but it will cost you $15 a year – so your domain name will look something like this: http://mygreatsite.WordPress.com (unless you pay,then you can have any domain name you like). So if you’re happy with that then get over to WordPress.com and get blogging.
2. You have a domain name and a hosted account, which supports MySQL, and PHP and you want total control over your blog. In this case then,there is no question but to use WordPress, it is simply the best.
I highly recommend option 2. With this option YOU own your blog and have complete control. When you use a hosted service they own your blog and you are at their mercy.
What is WordPress?
“WordPress is a powerful personal publishing platform,and it comes with a great set of features designed to make your experience as a publisher on the Internet as easy, pleasant and appealing as possible.We are proud to offer you a freely distributed, standards-compliant, fast,light and free personal publishing platform, with sensible default settings and features,and an extremely customizable core.”
So what can WordPress do and why should you use it? Here are just a few reasons why you should use WordPress:
The purpose of this article is to outline three different ways of getting a WordPress blog up and running. WordPress is a free blogging software, has many benefits and is supported by a large community of users and developers.
A “blog” is abbreviated from the term, “web log” which is a form of online diary or journal.
Since its advent a few short years ago, blogs have found numerous uses. Just to name a few, these include:
- teenagers putting their thoughts and ramblings online
- hobbyists giving updates about their interests and passion
- people staying updated with friends overseas
- professional bloggers updating specific niche products
- multinational corporations (MNC’s) such as Microsoft & General Motors using blogs as marketing tool
Author: James Stein
People with Internet and web experience of all levels have worked to make sure that their websites, web service accounts and browsers were as safe as they could be from computer hackers. However, the hackers practice an old baseball saying which goes, “If you want to be a success you have to hit ‘em where they ain’t.”
The weakness that the hackers have found is the WordPress Blog. Many may have never considered a blog to be worthy of a hacker’s attention, yet with the way that advertising and marketing dollar potential have soared, that’s what sets a hacker off on their hunt for a victim.
The hacker attacks on WordPress Blogs take the person who wants to come to a particular blog to a different site that’s full of ads, many of them obscene and many of them virus filled, which obviously does not present what was the assumed landing point blog in the best light. In fact, one hacker attack, no matter how quickly it’s spotted and dealt with, can destroy all the work that the owner of that blog has done. If it’s a blog full of content with years of archive material, a hacker’s attack will turn all of that work into worthless untrustworthy words.
Author: Cindy King
Some starting WordPress hints. Change you login name to the name you want people to identify with the site. Don’t use the default name ‘admin’ to post articles unless you really want to get into the admin niche. Seeing your name makes it more personal and professional.
Create a Category
WordPress has the default category called uncategorized. Having any articles uncategorized is bad SEO and similar to calling a Word document ‘Untitled’. If it is called Untitled, it actually does have a title and if you put a post in the category uncategorized, well, it has been categorized. Hasn’t it?