Ask for the First Date before Proposing Marriage
July 29, 2008 by 1Cat.biz · 2 Comments
A good friend of mine, Mark Widawer, is a list building and landing page specialist. He loves to use the analogy that attempting to sell customers before getting to know them is like proposing marriage before asking for the first date.
It sounds pretty ridiculous right? But a lot of people treat their online businesses this way. Instead of asking permission to get to know the prospect better many web sites go straight for the sell.
The number one goal of your web site should NOT be to “sell” your visitors on your products or services on their first visit.
The number one goal of your website should be to start a relationship with your potential customers/clients on their first visit.
