101 Ways to Improve Your Conversion Rate
April 7, 2008
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While doing a little light Sunday morning reading I came across this unbelievable article on improving your conversion rate.
The article itself is titled "101 Easy Ways to use Google Website Optimizer". Don't let the title fool you though. The lessons taught in this article can be applied by anyone doing business online. Not just those who use Google Website Optimizer.
It's written by "The Conversion Rate Squirrel" which I suspect is really Dr. Karl Blanks. (Who really is a rocket scientist.)
Anyway, if you want some great tips on improving your conversion rate and marketing your website in general then I highly recommend this article.
"101 Easy Ways to use Google Website Optimizer"
Enjoy, Barry O.
If Keyword Research is So Important Why Aren't You Doing It?
January 14, 2008
I'll be the first to admit it. In the past I haven't always done proper keyword research for my blog and Internet marketing projects. I'm guilty of assuming that just because I think something is a good idea and I search for it then other people will as well. Heck, I've built entire websites and done launches based on "hunches" or "instinct" only to find out later, when doing my keyword research, that very few people are searching for the phrases I optimized for.
Now, before you start laughing too loud and labeling me a complete dumb a%# ask yourself this, "How much do you know about the keywords in your niche?" Read more
A Spiritual Side to Internet Marketing
December 27, 2007
At this time of year we hear a lot about peace, goodwill and giving to others.
The following is a project I worked on, for a client, that can provide you with a unique way to use your Internet Marketing skills to give back in the new year? Read more
WordPress Services
December 1, 2007
WordPress Blog Creation:
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Step-by-step instruction on beginning to advanced WordPress development and marketing strategies. Consulting and coaching is done over the phone and via web conferencing software right on your computer screen. An audio / video download will be made available after each session so you may reference it as often as you like.
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Please fill out the following form for more information on any of the above services or to schedule an initial phone consultation.
4 Reasons Product Launches Annoy the Living Daylights Out of Me
October 9, 2007
Internet marketing product launches annoy the living daylights out of me.
Here's why:
1. You get hammered with all these emails, mostly from the usual suspects, deliriously ecstatic about something they have never, and will never use.
2. 99% of the ballyhoo surrounding the big grand opening has NOTHING TO DO WITH THE QUALITY OR VALUE of the product.
3. Ridiculous artificial deadlines, bonuses for action in the first 5 minutes, 10 minutes, etc. I personally think this is only to give them bragging rights to their buddies.
How ethical is it to not give digital bonuses to your customers who paid the same price.
Which brings me to…
Funny Monkey Video
May 4, 2007
If I had to start over today what type of site would I build?
April 26, 2007
Hand built websites, page generation systems, blogs, article site deployments - I've built them all. The rules have changed in how search engines look at a web page (search engines don't rank "sites" they rank pages) so marketers have kept working at tools that let us build sites fast and add features that will increase conversions and get search engine traffic. If I had it to do all over again - I would have created an Authority Site:
