Gettin’ Geeky Wit It
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Here’s a little news for those of you who lean towards the geeky side.
If you’ve been doing business online for any period of time you probably already know the importance of selecting the proper keywords for your web site and Internet marketing campaigns. What if you could know the actual intent of the person who is typing your target keywords into the search engines? That would be pretty cool wouldn’t it? I thought so.
Microsoft, of all people, came out with a little tool that will gauge the commercial intent of any given search phrase or web site. You can check it out for yourself here… http://adlab.msn.com/Online-Commercial-Intention/Default.aspx
Today some real geeks who created this script, write algorithms and do all sorts of other wacky things released a report of their initial findings. They claim that “the results demonstrate a 90% accuracy rate.”
Their stated motivation for this research…
Google’s Starting to Show Some Numbers
July 18, 2008 by 1Cat.biz · 3 Comments
Today when I logged into my Google AdWords account, to tweak a few of my campaigns, I was greeted with the most wonderful data I’ve seen from Google in a long time. (Not including all the 1st page rankings I’ve been getting lately, of course.)
What is this delightful little tidbit of info you ask. Well, if you’ve ever used the Google AdWords Keyword Tool for doing keyword research you know that in the past Google did not display numbers in the monthly and annual Approximate Search Volume columns. Before they just displayed graphs. So, while you could tell whether or not a keyword had search volume you never really knew what the actual number was.
As Google Puts it…
Still Not Doing Keyword Research?
March 22, 2008 by 1Cat.biz · 2 Comments
WordZe $14.95 special – Good until March 24th
A couple of months ago I did a post on keyword research and in it I introduced a new keyword tool called WordZe.
Since then I’ve been using WordZe almost everyday. Really, once you understand the value of having at least a basic knowledge of keyword volume, history and trends you will start to use this tool for even day to day tasks to enhance your search engine rankings and traffic by targeting words that people are actually searching for.
If Keyword Research is So Important Why Aren’t You Doing It?
January 14, 2008 by 1Cat.biz · 11 Comments
I’ll be the first to admit it. In the past I haven’t always done proper keyword research for my blog and Internet marketing projects. I’m guilty of assuming that just because I think something is a good idea and I search for it then other people will as well. Heck, I’ve built entire websites and done launches based on “hunches” or “instinct” only to find out later, when doing my keyword research, that very few people are searching for the phrases I optimized for.
Now, before you start laughing too loud and labeling me a complete dumb a%# ask yourself this, “How much do you know about the keywords in your niche?” Read more
