Easy Link Manager - Creating Pretty Links for Fun and Profit
October 6, 2007
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What compels a web surfer or a person reading their email, to click a link?
Can a link BE ugly or pretty?
The answer is yes.
I’ve always wondered why the people who bought private label shopping cart URLs didn’t rename them after they saw what the links looked like.
Ted Ciuba’s private label cart is called AutoPilotRiches.com. Now this is a great URL for the make money from home, MLM, biz-op crowd, but if you are marketing to, say, pet owners, and your link for more information about organic pet treats is http://www.autopilotriches.com/affid=?1234567 doesn’t that look like you are going to be SOLD SOMETHING?
While there don’t appear to be any testing studies done on this - common sense tells you that if that link was http://www.OrganicPetTreats/YummyForTheTummy - it would get clicked more. Don’t you agree?
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