What is Web 2.0

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Although the term "Web 2.0" has been around for a number of years it is still a fairly new concept that is just coming into the mainstream.

A good analogy to describe Web 2.0 would be the difference between reading a brochure and having a conversation.

Just like in any good conversation, people tend to listen to the person who has the most knowledge or is the greatest "authority" on any given subject.

Web 2.0 sites are those that allow viewers to "vote", comment and/or contribute to the conversation thereby determining what content is most relevant and who has the most "authority" on any given subject in all types of online communities.

When you become an "authority" in your niche you get trust, loyalty and business from those communities you contribute to. And here's the best part. There's nothing Google, Yahoo or MSN can do to take the traffic - huge amounts of traffic - away from you.

Don't worry if it sounds a little confusing. While it does take some hard work it is a lot easier than it seems at first. Once you get going and you see how fast and how big the results are, you'll be glad you made the effort and you won't want to stop!

The "Authority Black Book" is like the Web 2.0 Bible. It will help you get a good grasp on what Web 2.0 is and how your business can benefit from employing Web 2.0 tools and strategies.

If you have questions and would like to consult with us about how to put the power of Web 2.0 to work for your business please fill out the following form and we will contact you with more details.

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